Digital Marketing Campaign Coordinator
hace 1 semana
Company Overview
Lingokids is a pioneering edtech company dedicated to revolutionizing kids learning. Our mission is to empower every child to reach their full potential by providing innovative, engaging, and effective educational content.
Salary
We offer a competitive salary of $60,000 - $70,000 per year, depending on experience.
Job Description
As a Digital Marketing Campaign Coordinator, you will play a vital role in helping us achieve our mission by assisting in the development and execution of marketing campaigns that drive engagement and conversions.
Responsibilities:
- Assist in building, developing, and executing marketing promotional and editorial campaigns in our Marketing Automation platform (Braze).
- Learn to implement tests (A/B or with control group) in the system and assist in ensuring that these tests are followed up on, and learnings are documented for implementation in future campaigns.
- Support in managing the quality assurance processes for email marketing, push notifications, and in-app messaging by verifying that the copy, images, and links are functional and effective.
- Aid in monitoring communications, assisting with error handling, and contributing to problem-solving efforts.
- Collaborate with Designers to provide input on creative solutions for marketing campaigns, ensuring all outputs align with brand guidelines.
- Assist in compiling data and contributing to weekly and monthly reports, providing commentary and suggesting improvements and optimizations under the guidance of the CRM Lead.
- Contribute ideas and assist in preparing proposals, overseeing parts of the production process, and supporting in the execution of campaigns.
Requirements:
- Interest in marketing or related fields demonstrated through coursework, projects, or extracurricular activities.
- Familiarity with marketing concepts and principles, such as segmentation, targeting, and campaign analysis, gained through academic studies or self-study.
- Some experience with Microsoft Office or Google Workspace, including basic proficiency in Excel or Google Sheets.
- Curiosity and eagerness to learn about some of the latest technology, such as Marketing Automation platforms (e.g., Braze, Mailchimp, HubSpot) and AI solutions.
- Ideally, some knowledge and curiosity in coding languages like HTML & CSS.
Benefits
We offer a dynamic and supportive work environment, flexible remote work options, and opportunities for growth and professional development.
Diversity, Equity, and Inclusion
Lingokids is committed to creating an equitable and inclusive environment where people from all backgrounds can thrive. We believe diversity fuels our innovation and strive to create a workplace that reflects this value.
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