Demand Generation Director
hace 3 días
Gelato is a pioneering company that connects technology to the printing industry, making it more sustainable. We strive to change the world through our innovative approach, connecting the dots between creativity and production.
Job Summary
We are seeking a skilled Demand Generation Director to join our team at Gelato. As a key member of our Marketing department, you will develop and execute a global demand generation strategy to drive growth and scale our business. Your expertise will help us reach new heights and achieve our ambitious goals.
Key Responsibilities
- Develop and implement a comprehensive demand generation strategy to drive acquisition, up-sell, cross-sell, and retention of new logo programs for our tiered Strategic Account list.
- Collaborate with cross-functional teams, including Marketing, Sales, and Customer Success, to deliver online and offline programs that influence the pipeline and help achieve quarterly sales targets.
- Work closely with Product Management and Product Marketing to ensure a best-in-class go-to-market and commercial strategy.
Requirements
- 5+ years of experience in planning and executing global demand generation programs.
- Proven track record of managing agencies and executing performance marketing across digital channels.
- Demonstrable success in demand generation program execution, with a keen eye for translating business objectives into campaign messaging.
- Excellent project management and time management skills, with the ability to prioritize a strategy and set expectations.
What We Offer
Gelato is a dynamic and diverse work environment with 14 offices worldwide. We value collaboration, creativity, and camaraderie, and encourage our team members to thrive in our inspiring office spaces. We ask that you upload your CV in English, regardless of your location.
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