Marketing Automation and Sales Data Specialist
hace 20 horas
Remote to Hybrid Opportunity
We are seeking a highly skilled Marketing Automation and Sales Data Specialist to join our team at The Legends Agency. In this role, you will be responsible for owning the sales data function, including CRM management, data scraping, and email marketing systems.
About the Role
The successful candidate will run end-to-end B2B email marketing campaigns, analyzing results and reporting on performance. You will also generate and nurture leads through email outreach and compelling campaigns, improving email deliverability, domain/IP health, and campaign effectiveness.
Key Responsibilities
- Owning the sales data function, including CRM management, data scraping, and email marketing systems
- Running end-to-end B2B email marketing campaigns, analyzing results, and reporting on performance
- Generating and nurturing leads through email outreach and compelling campaigns
- Improving email deliverability, domain/IP health, and campaign effectiveness
- Designing and implementing A/B split tests to optimize performance
- Spotting trends in data and sales messaging to recommend improvements to the team
- Ensuring compliance with local and international data protection laws
- Achieving set KPIs weekly and contributing to a thriving sales pipeline
Requirements
To be successful in this role, you will need:
- A minimum of 3 years of experience running successful B2B email campaigns
- Highly skilled in tools like LinkedIn Sales Navigator, Kaviyo, Snov.io, and CRM/email integration systems
- Technically adept at data scraping, list building, email automation, and analytics
- A creative thinker with a proven ability to craft engaging, lead-generating email content
- Motivated, adaptable, and comfortable working in a non-traditional yet professional environment
- A detail-oriented individual with experience in A/B testing, multichannel outreach, and sales enablement tools
Salary: R40k - R50k per annum, depending on experience. If you are a motivated and experienced Marketing Automation and Sales Data Specialist looking for a new challenge, please apply today.
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