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CRM and Social Media Marketing Specialist

hace 2 meses

Barcelona, Barcelona, España Lastminute Group A tiempo completo
About the Role

Lastminute Group is seeking a highly skilled CRM and Social Media Marketing Specialist to join its Marketing team based in Chiasso. The ideal candidate will have a natural passion for communication, user engagement, and content creation, and will be highly creative and aware of the power of communication to create engagement, drive results, and inspire people's behaviors.

Key Responsibilities
  • Create and implement a successful CRM strategy leveraging all available customer bases
  • Develop unique content for CRM strategy, products, initiatives, and different channels
  • Ensure the publication of high-quality content that is in line with the content strategy and short-term and long-term marketing goals
  • Promote content through CRM and Social Media channels
  • Provide and contribute to the requirements and specifications for CRM and content-related projects, clearly communicating and maintaining relationships with all stakeholders
  • Track performance and progress using qualitative and quantitative metrics to measure the success of initiatives
  • Prove the success of content projects by following up with reports on their performance
  • Design visually engaging newsletters, clearly highlighting the benefits for the customer and generating high engagement
  • Manage and analyze the customer database to provide insight and recommendations for future campaigns
Requirements
  • 2+ years of experience in CRM and Social Media marketing and writing
  • Experience using a customer engagement platform (Braze as a plus)
  • Excellent understanding of content marketing, demand generation, and the customer life cycle
  • Ability to deliver and convey measurable results using digital marketing analytics and tools (Google Analytics, Excel, Data Studio)
  • Exceptional understanding of how to optimize content for success on Social and CRM lifecycle and different platforms: formats, copy, metrics, KPI
  • Experience in the online Travel sector
  • In-depth understanding of CRM and web analytics tools
  • Proficient user of email platforms, Google Analytics, and Excel
Desired Qualities
  • Thorough and meticulous with extreme attention to detail
  • Proactive team player working across various business units
  • Self-motivated, tenacious, uses initiative and problem solver
  • Strong organizational, planning, and analytical skills