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Strategic Portfolio Marketing Lead
hace 2 meses
About Pfizer Hospital
Pfizer's U.S. Hospital Sterile Injectables business comprises over 200 products spanning 10+ therapeutic areas, the broadest portfolio of sterile injectable medicines in the United States. Our generic sterile injectable products play a critical role in delivering care across US Hospitals.
Job Description:
We are seeking a Strategic Portfolio Marketing Lead to execute marketing tactics for key generic products and the overall US Hospital generic sterile injectables portfolio. This role supports awareness of the Pfizer Hospital brand and driving reputation among key sterile injectable customer audiences.
Main Responsibilities:
- Drive tactical implementation and execution of marketing strategy supporting key generic products/presentations and the overall Pfizer Hospital sterile injectables portfolio.
- Lead development of generic sterile injectable sales tools and marketing assets including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more.
- Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
- Support planning and execution of Pfizer Hospital convention/congress presence, including booth development, material development and printing, representative training, logistics planning, and more.
- Manage print resource utilization and distribution to support field force needs.
- Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets.
- Maintain and update content on Pfizer Hospital's sterile injectable website product catalog, in partnership with agency and Pfizer development partners.
About the Role:
This is a key role within the US Hospital Marketing and Communications Team, partnering cross-functionally with stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory, and PGS, among others. The successful candidate will have strong leadership skills, excellent communication abilities, and experience in managing multiple projects simultaneously.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in marketing or a related field, preferably in the pharmaceutical industry.
- Proven track record of success in developing and executing marketing strategies that drive results.
- Excellent leadership and communication skills, with ability to work effectively with cross-functional teams.
- Strong analytical and problem-solving skills, with ability to prioritize tasks and manage multiple projects simultaneously.
What We Offer:
We offer a competitive salary range of $150,000 - $180,000 per year, depending on experience, as well as a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
