Marketing Analytics Project Manager, Barcelona

hace 4 semanas


Barcelona, Barcelona, España Semrush A tiempo completo

We are Semrush, a global IT company developing our own product: a platform for digital marketers. New stars are born here, so don't miss your chance.

Responsibilities:

  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness.
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS.
  • Gather data from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems, ensuring accuracy, consistency, and quality.
  • Enhance the tracking of objectives to better measure campaign success.
  • Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility.
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement.
  • Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities.
  • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels.
  • Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals.

Requirements:

  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.
  • Experience with MTA and MMM tools and methodologies.
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar.
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus.

Qualifications:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred.
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment.
  • Proven track record of successfully managing and delivering analytics projects.


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