Marketing Analytics Project Manager, Barcelona

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

We are Semrush, a global IT company developing our own product: a platform for digital marketers. New stars are born here, so don't miss your chance.

Key Responsibilities
  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS
  • Gather data from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems, ensuring accuracy, consistency, and quality
  • Enhance the tracking of objectives to better measure campaign success
  • Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement
  • Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities
  • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels
  • Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals
Requirements
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms
  • Experience with MTA and MMM tools and methodologies
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus
  • Excellent project management skills, including the ability to manage multiple projects simultaneously
  • Strong analytical and problem-solving skills
  • Effective communication and interpersonal skills to work with cross-functional teams
  • Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders
  • Strong attention to detail and a commitment to quality
  • Ability to work independently and as part of a team
  • Proactive and self-motivated with a continuous improvement mindset
Qualifications
  • Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment
  • Proven track record of successfully managing and delivering analytics projects
What We Offer
  • Flexible working day start
  • Unlimited PTO
  • Hobby benefit
  • Breakfast, snacks, and coffee at the office
  • Corporate events
  • Training courses and conferences
  • Gifts for employees

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