Marketing Analytics Project Manager

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

Job Description

We are seeking an experienced Analytics Project Manager to oversee and drive the end-to-end management of tracking and analytics projects within our digital marketing team at Semrush.

The ideal candidate will possess a technical background in analytics, exceptional project management skills, and the ability to act as a bridge between various departments to ensure seamless project execution and impactful outcomes.

Key Responsibilities

  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness.
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS.
  • Data gathering: from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems.
  • Ensuring the accuracy, consistency, and quality of data collected.
  • Objective Tracking: Enhance the tracking of objectives to better measure campaign success.
  • Dashboard Improvements:
    • Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility.
  • Data analysis: Performing in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement.
  • Propose Enhancements:
    • Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities.
  • Incremental Testing:
    • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels.
  • Cross-Department Liaison: Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals.

Requirements

  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.
  • Experience with MTA and MMM tools and methodologies.
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar.
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus.

Soft Skills

  • Excellent project management skills, including the ability to manage multiple projects simultaneously.
  • Strong analytical and problem-solving skills.
  • Effective communication and interpersonal skills to work with cross-functional teams.
  • Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders.
  • Strong attention to detail and a commitment to quality.
  • Ability to work independently and as part of a team.
  • Proactive and self-motivated with a continuous improvement mindset.

Qualifications

  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • Master's degree preferred.
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment.
  • Proven track record of successfully managing and delivering analytics projects.

About the Team

We are a dynamic team of professionals who are passionate about data and analytics. We are committed to creating an inclusive environment for all employees and celebrate diversity.

At Semrush, we are committed to creating a workplace that is free from discrimination and harassment. We are an equal opportunity employer and welcome applications from diverse candidates.

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