Marketing Analytics Project Manager

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

We are seeking a highly skilled Marketing Analytics Project Manager to join our team at Semrush. As a key member of our Digital Marketing team, you will be responsible for managing and executing analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.

Key Responsibilities:
  • End-to-End Project Management: Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives
  • MTA Implementation: Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness
  • MMM Coordination: Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS
  • Data gathering: Gather data from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems, ensuring the accuracy, consistency, and quality of data collected
  • Objective Tracking: Enhance the tracking of objectives to better measure campaign success
  • Dashboard Improvements: Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility
  • Data analysis: Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement
  • Propose Enhancements: Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities
  • Incremental Testing: Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels
  • Cross-Department Liaison: Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals
Requirements:
  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms. Experience with MTA and MMM tools and methodologies. Proficiency in data visualization tools such as Tableau, Power BI, or similar. Knowledge of SQL, Python, R, or other data manipulation languages is a plus.
  • Soft Skills: Excellent project management skills, including the ability to manage multiple projects simultaneously. Strong analytical and problem-solving skills. Effective communication and interpersonal skills to work with cross-functional teams. Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders. Strong attention to detail and a commitment to quality. Ability to work independently and as part of a team. Proactive and self-motivated with a continuous improvement mindset.
  • Qualifications: Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred.

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