Language Learning Innovator and Product Marketing Strategist
hace 3 semanas
At Preply Inc., we're driving progress through personalized learning experiences. As a skilled Head of Product Marketing, you'll empower our global community of learners to achieve their goals by crafting data-driven product marketing strategies that foster engagement and retention.
Unlocking Human Potential
We believe that every learner deserves access to high-quality education, regardless of geographical location or socio-economic background. Our platform empowers tutors from around the world to create live language classes using AI-powered tools and materials, resulting in over 15 million lessons delivered to learners from 175 countries.
Revolutionizing Corporate Learning
Our Business solution has already transformed industry leaders like ByteDance, Delivery Hero, and McKinsey & Co by upskilling their employees with confidence-boosting language skills. As a key leader in this exciting journey, you'll refine our Ideal Customer Profile (ICP), rethinking pricing and packaging models to maximize revenue and customer satisfaction.
Your Key Responsibilities
- Craft data-driven product marketing strategies that inform and influence Preply's roadmap and go-to-market success.
- Collaborate cross-functionally with Product, Marketing, Sales, and Supply teams to ensure alignment and optimal client service.
- Analyze and map out the buyer journey to identify opportunities for greater engagement, conversion, and retention.
- Lead the development and refinement of Preply's ICP, pinpointing high-value customer segments by use case, firmographics, and geography.
About You
You are an analytically driven and strategic individual with a passion for product marketing and data analysis. With a strong understanding of the buyer journey and ideal customer profiles, you possess excellent communication and leadership skills, ensuring alignment across departments. Your expertise in pricing and packaging strategies will drive revenue growth while enhancing customer satisfaction.
Salary: €80,000 - €110,000 per annum, depending on experience.
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