Senior Product Marketing Strategist

hace 3 semanas

Barcelona, Barcelona, España Preply A tiempo completo

About Preply

At Preply, we are dedicated to unlocking human potential through learning. Our mission is to empower learners and tutors worldwide with innovative language learning solutions.

We match online tutors from across the globe with learners and provide AI-powered tools and materials to create live language classes. Our platform has already enabled over 32,000 tutors to deliver more than 15 million lessons to learners from over 175 countries.

We are seeking a highly skilled Senior Product Marketing Strategist to join our B2B Growth Chapter. As part of this team, you will be responsible for ensuring the growth of our B2B business by crafting compelling positioning and messaging that resonates with our target audience across key geographies.

The Role

  • Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account Management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
  • Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
  • Create Sales Enablement Content: Produce high-quality sales enablement content, including pitch decks, materials tailored to different customer segments and geographies, battlecards, case studies, best practice articles, email sequences, scripts, and more.
  • Optimize Conversion Metrics: Implement A/B testing methodologies to improve conversion metrics at every stage of the sales funnel, from lead generation to deal signing.
  • Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP definitions and Proof of Concept (POC) strategies.
  • Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
  • Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).

Requirements

  • A proven track record of 5+ years of SaaS Product Marketing and Sales Enablement experience, preferably in series B/C companies.
  • Excellent Writing and Presentation Skills.
  • Strong analytical and problem-solving skills.
  • Ability to manage projects across multiple departments and stakeholders.
  • Strong leadership, collaboration, and communication skills.
  • Possession of a passion for solving problems creatively, starting small, failing fast, and applying your learnings.
  • Willingness to roll up your sleeves and get things done.
  • Curiosity about Education and Language Learning/Teaching.

Benefits

  • An estimated salary of $120,000 - $150,000 per year, depending on experience.
  • A generous monthly allowance for lessons on , Learning & Development budget and time off for self-development.
  • A competitive financial package with equity, leave allowance, and health insurance.
  • Access to free mental health support platforms.
  • A flexible setup with paid relocation to Barcelona.
  • Access to gym pass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health.
  • The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting).

Our Principles

  • Care to Change the World: We are passionate about our work and care deeply about its impact to be life-changing.
  • Do it for Learners: For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
  • Keep Perfecting: To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
  • Now is the Time: In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
  • Disciplined Execution: What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
  • Dive Deep: We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
  • Growth Mindset: We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
  • Raise the Bar: We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
  • Challenge, Disagree, and Commit: We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
  • One Preply: We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

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