Language Learning and Education Marketing Strategist
hace 7 días
We are seeking an exceptional individual to join our team as a Senior Product Marketing Manager at Preply. As a seasoned professional with 5+ years of experience in SaaS product marketing and sales enablement, you will play a vital role in driving business growth and shaping the future of language learning.
Our Mission:
We believe that learning is a fundamental right, and we're committed to making it accessible to everyone. Our platform connects learners with expert tutors from around the world, providing personalized language lessons that cater to their unique needs and goals.
Your Role:
As a Senior Product Marketing Manager, your primary objective will be to identify and prioritize target segments, collaborating closely with our data and sales teams to refine Ideal Customer Profiles (ICPs). You will develop clear and resonant positioning and messaging that addresses the needs of our target customers, continuously iterating on messaging through A/B testing to optimize conversion across our sales segments.
You will also create high-quality sales enablement content, including pitch decks, battlecards, case studies, and email sequences, tailored to different customer segments and geographies. Additionally, you will implement A/B testing methodologies to improve conversion metrics at every stage of the sales funnel, from lead generation to deal signing.
Requirements:
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