Senior Marketing Strategist
hace 3 días
About Qustodio
Qustodio is a leading internet safety company based in Barcelona. We aim to provide a safe digital experience for every child by offering a multi-platform parental control solution used and loved by millions of families globally.
We are seeking a highly skilled Senior Marketing Strategist - Digital Education to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies for our Community product across the entire funnel (B2B, B2B2C, and B2C).
Your Key Responsibilities
- Create and execute marketing strategies that focus on influencing and engaging with school user personas and educating, acquiring, and nurturing our end customer – parent user personas.
- Collaborate with B2B Sales and Customer Success stakeholders (US, Australia, and UK) to collect feedback, understand regional needs, create actionable roadmaps, and identify optimisation opportunities.
- Craft persuasive communications that resonate with diverse audiences and drive action.
- Manage the annual calendar, identifying key events to coordinate B2B and B2B2C community marketing material.
- Lead brand awareness of community, identifying opportunities, creating, and leveraging success stories.
- Monitor channel activity and KPIs, analyse performance, identify areas of improvement, and recommend ways to increase impact.
What You'll Need
- Advanced proficiency in English with excellent written and oral communication skills.
- Spanish or other languages are a plus.
- A proven track record as a highly competent and commercially results-driven marketer, preferably in the K-12/edtech space in the US.
- Proven experience working with US and other English-speaking markets customer personas, with a strong understanding of cultural nuances, consumer behavior, and market trends in these regions.
Estimated Salary: €60,000 - €80,000 per annum, depending on experience.
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