Senior Marketing Strategist
hace 4 semanas
BizAway is a leading international company that delivers innovative travel management solutions. We are driven by a passion for sustainability and excellence, with a focus on empowering companies to improve their travel practices.
Job OverviewWe are seeking a highly motivated and experienced Senior Marketing Strategist/Growth Marketing Lead to join our dynamic team. This role will be responsible for developing and implementing effective lead generation strategies, aligning with our sales team to ensure seamless communication, and creating engaging content to drive conversions.
Key Responsibilities:- Lead Generation Strategy: Design and execute a comprehensive plan to acquire, nurture, and convert high-quality leads, leveraging digital marketing tools and technologies.
- Sales Alignment: Collaborate closely with the sales team to guarantee lead quality, develop nurturing strategies, and provide necessary sales enablement resources to optimize conversion rates.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (email, website, social media, PPC, webinars, offline assets, events) to drive inbound and outbound lead generation efforts.
- SEO/SEM Optimization: Work with our SEO and SEM teams/providers to enhance online visibility through organic and paid search strategies.
- Content Development: Assist in producing compelling content, including whitepapers, case studies, blog posts, landing pages, and email sequences that resonate with target audiences and drive conversions.
- Data Analysis and Reporting: Track and analyze campaign performance using tools like Google Analytics, HubSpot, and other marketing platforms, regularly reporting on key metrics and ROI.
- 5+ years of marketing experience, with a proven track record of success.
- Strong analytical, communication, and leadership skills.
- Proficient in digital marketing tools and technologies.
- A passion for travel and marketing, staying up-to-date with the latest trends.
- A creative and strategic mindset.
- Italian and/or Spanish language proficiency.
- Previous experience in SAAS Sales/Business Travel/Scale-up.
A seat on a scale-up with skyrocketing growth.
Attractive compensation, including equity in the company.
Development of your entrepreneurial spirit, having the chance to implement real-impact business decisions.
Estimated salary: €80,000 - €110,000 per year, depending on location and experience.
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