Senior Manager, Advertising Operations

hace 2 semanas

Barcelona, Barcelona, España Scopely A tiempo completo

Job Summary

Scopely is seeking a highly skilled Sr. Manager, Advertising Operations to join our Global Advertising team in a Hybrid capacity. As a key member of our team, you will be responsible for overseeing the strategy and roadmap for key ad product/business areas, as well as directing the prioritization and development of our ad tech products and platform features.

About the Role

We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily. The Advertising team oversees our games' overall ads operations, strategy, and product offerings. We collaborate with our product, sales, revenue operations, and other teams to help improve campaign strategy, execution, and analysis.

Key Responsibilities

  • Own the strategy and roadmap for key ad product/business areas, as well as direct the prioritization and development of our ad tech products and platform features.
  • Collaborate with engineering, sales, and game studio leadership to define the vision, strategy, and business model for various product launches.
  • Data analysis to identify opportunities for key initiatives to improve the player experience and advertiser performance while overcoming technical hurdles to drive new, innovative ad products to market.
  • Optimize ad products by designing and conducting A/B experiments, including building data models to set expected outcomes of experiments.
  • Closely track outcomes of the engineering staff to keep pace of work on schedule while helping prioritize resources.
  • Exhibit sound ad product judgment, advise on industry best practices, present clear measurable objectives that will lead to achieving our business goals.
  • Conduct ongoing performance analysis and advice on technical implementation of web/mobile code improvements to increase yield.
  • Lead new business development for new potential demand partners.
  • Manage web platform ads performance.
  • Partner with our Product Development team to build innovative advertising solutions that enhance the ads user experience and engagement rate.
  • Partner with Finance and product team to ensure accuracy on forecasts.
  • Collaborate with Accounts Receivable team to close out monthly billing and resolve monthly and ongoing invoicing queries.

Requirements

  • 3+ years digital advertising experience preferably on the publisher side, with 2 years managing Customer Success and Ad Operations teams.
  • BS/BA or equivalent degree, MBA is a plus.
  • Expertise in the mobile advertising ecosystem; different ad technology stacks and vendors and how they fit into the digital advertising ecosystem.
  • Knowledge of Web advertising.
  • Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/reporting.
  • Detailed and clear verbal communication skills for both technical and non-technical stakeholders as presentations of ideas and outcomes to senior studio leadership are common.
  • Strong understanding of ad tech, such as targeting, programmatic, mediation, reward-based video, SSP's and DSP's.
  • Experience in Business Development is a plus.
  • Knowledge of SQL, Looker, and Tableau is a plus.
  • Last but not least, have a great passion for mobile gaming and mobile ads.

About Scopely

We create games for everyone - and want to ensure that the people behind our games reflect that. We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us.

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