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Senior Advertising Operations Manager
hace 3 meses
Position Overview
Scopely is seeking a Senior Advertising Operations Manager to enhance our Global Advertising team. We are dedicated to fostering a culture of play and creativity, uniting game enthusiasts who are transforming the mobile gaming landscape. This role is pivotal in overseeing the comprehensive ad operations, strategic direction, and product offerings within our advertising division.
Key Responsibilities
- Steer the strategy and development roadmap for essential advertising products and business segments, while prioritizing the evolution of our ad technology and platform features.
- Collaborate with engineering, sales, and game studio leadership to articulate the vision, strategy, and business model for diverse product launches.
- Conduct data analysis to pinpoint opportunities for initiatives aimed at enhancing player experiences and advertiser outcomes, navigating technical challenges to introduce innovative ad products.
- Refine advertising products through the design and execution of A/B testing, including the development of data models to predict experimental outcomes.
- Monitor engineering progress to ensure timely project completion while effectively managing resource prioritization.
- Demonstrate sound judgment in advertising product decisions, providing insights on industry best practices and establishing clear, measurable objectives aligned with business goals.
- Perform ongoing performance evaluations and recommend technical enhancements to web/mobile code to optimize yield.
- Drive new business development initiatives for potential demand partners.
- Oversee the performance of web platform advertisements.
- Collaborate with the Product Development team to create innovative advertising solutions that elevate user experience and engagement.
- Work closely with Finance and product teams to ensure forecast accuracy.
- Partner with the Accounts Receivable team to finalize monthly billing and address invoicing inquiries.
Qualifications
- Minimum of 3 years of experience in digital advertising, preferably on the publisher side, with at least 2 years in managing Customer Success and Ad Operations teams.
- Bachelor's degree or equivalent; MBA is advantageous.
- In-depth knowledge of the mobile advertising ecosystem, including various ad technology stacks and vendors.
- Familiarity with web advertising practices.
- Strong understanding of campaign lifecycle management, ad sales processes, trafficking, quality assurance, and performance analytics/reporting.
- Excellent verbal communication skills for both technical and non-technical audiences, with experience presenting ideas and outcomes to senior leadership.
- Comprehensive understanding of ad technology, including targeting, programmatic advertising, mediation, reward-based video, SSPs, and DSPs.
- Experience in Business Development is a plus.
- Knowledge of SQL, Looker, and Tableau is beneficial.
- A genuine passion for mobile gaming and mobile advertising is essential.
