Senior Ad Operations Manager

hace 7 días

Barcelona, Barcelona, España Find A tiempo completo
Job Description

The Senior Ad Operations Manager will play a key role in managing and optimizing our ad tech stack, improving revenue performance, and resolving technical issues. This role is hands-on and will require expertise in ad trafficking, affiliate platforms, programmatic advertising, and data analysis.

Responsibilities
  • Manage and oversee ad trafficking across various platforms, including Google Ad Manager, programmatic platforms, and affiliate networks.
  • Set up, monitor, and optimize ad campaigns to maximize performance and revenue yield.
  • Manage integrations with demand-side platforms (DSPs) and supply-side platforms (SSPs).
  • Troubleshoot and resolve ad serving issues, discrepancies, and other technical challenges.
  • Collaborate with affiliate managers and editorial teams to integrate affiliate offers effectively within content, maximizing revenue generation.
  • Monitor affiliate performance, making data-driven adjustments to improve results and meet revenue goals.
  • Conduct in-depth analysis of ad performance metrics (e.g., CPM, CTR, fill rates) to optimize ad placements and formats across all websites.
  • Implement A/B testing strategies to assess different ad formats, placements, and strategies that can drive incremental revenue.
  • Explore new revenue opportunities through affiliate networks, partnerships, and innovative ad tech solutions.
  • Work closely with the editorial, product, sales, and affiliate teams to align ad operations with the wider business strategy.
  • Build and maintain relationships with external partners, including ad networks, affiliate platforms, and third-party vendors.
  • Create detailed reports and dashboards to track ad performance and revenue trends for senior management.
  • Use data to provide actionable insights and recommendations to improve revenue performance.
  • Stay up to date with the latest trends in ad tech, affiliate marketing, and digital advertising regulations.
Requirements
  • 5+ years of experience in ad operations, ideally with a background in the digital publishing sector, managing ad inventory across multiple websites.
  • Strong experience in affiliate marketing, with a proven track record of managing and optimizing affiliate revenue.
  • Proficiency with Google Ad Manager, programmatic platforms (DV360, The Trade Desk), and affiliate platforms (e.g., Awin, CJ Affiliate, Rakuten).
  • Advanced knowledge of the ad tech ecosystem, including DFP, SSPs, DSPs, and ad exchanges.
  • Experience with header bidding and server-to-server integration technologies.
  • Strong analytical skills with the ability to interpret data, troubleshoot issues, and make data-driven decisions.
  • Proficiency with Excel and reporting tools such as Google Analytics, Data Studio, or similar.
  • Strong written and verbal communication skills, with the ability to work collaboratively across departments.

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