Marketing Director for Global Games Growth

hace 1 semana


Barcelona, Barcelona, España Blizzard Entertainment A tiempo completo
About the Role

We are seeking a seasoned Marketing Director to lead the marketing efforts for our upcoming game. The ideal candidate will have extensive experience in product marketing, brand marketing, and integrated marketing within the gaming industry.

The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that drives growth, engagement, and player acquisition. They will work closely with cross-functional teams to align marketing initiatives across performance marketing, user acquisition, growth marketing, creative, partnerships, and beyond.

This is an exceptional opportunity for a marketing leader to shape the future of our game and contribute to the success of Blizzard Entertainment.

Responsibilities
  • Develop and execute a marketing strategy that drives growth, engagement, and player acquisition.
  • Lead cross-functional teams to align marketing initiatives across performance marketing, user acquisition, growth marketing, creative, partnerships, and beyond.
  • Conceptualize and execute high-impact campaigns that inspire players globally and shape culture.
  • Analyze player KPIs and business results to inform strategies and drive agile iteration of plans.
Requirements

To be successful in this role, you will need:

  • Experience in product marketing, marketing strategy, brand marketing, or integrated marketing within a top-tier game studio, developer, or publisher.
  • A proven track record of delivering business results, innovative creative, and delighting player communities.
  • Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.
  • Direct experience leading marketing across all stages of a product's lifecycle, from announce to launch and large-scale growth.
About Us

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we've been creating genre-defining games for millions of players around the world for over 30 years. We're committed to delivering the most epic entertainment experiences ever.

We offer a comprehensive benefits package, including medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance, 401(k) with Company match, tuition reimbursement, charitable donation matching, paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave, mental health & wellbeing programs, fitness programs, free and discounted games, and other voluntary benefit programs.


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