Marketing Director for Unannounced Title
hace 4 semanas
Job Title: Director, Head of Marketing Pwe480
Job Summary:
We are seeking a highly skilled and experienced marketing director to lead the release and growth of an innovative new title that will redefine its genre and captivate players globally. As the director, head of marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives acquisition, engagement, and retention of players worldwide.
Key Responsibilities:
- Develop and execute a marketing strategy that aligns with the company's overall business objectives
- Lead a team of marketing professionals to drive campaign execution and optimization
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives
- Analyze player KPIs and business results to inform strategies and drive agile iteration of plans
- Manage marketing investments and align large cross-functional teams to drive business results
Requirements:
- Experience in product marketing, marketing strategy, brand marketing, or integrated marketing within a top-tier game studio, developer, or publisher
- Success delivering business results, innovative creative, and delighting player communities
- Demonstrated results managing sizable marketing investments and aligning large cross-functional teams
- Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth
- Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd-party agencies/partners
- Passion for games and cutting-edge games marketing
- Experience managing direct reports and working with 3rd-party agencies – inspiring and empowering leader to teammates they directly and indirectly manage
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