Marketing Director for Unannounced Title
hace 4 semanas
Director, Head of Marketing
Job Description:
POSITION TITLE:
Director, Head of Marketing, Unannounced Title - Blizzard Entertainment
BACKGROUND:
Blizzard Entertainment is a leader in the entertainment industry, with a rich history of creating iconic video game universes. As our franchises expand, we're seeking a candidate to lead the release and growth of an innovative new title that will redefine its genre and captivate players globally.
YOUR MISSION:
As the Director, Head of Marketing for the unannounced title, you will be responsible for developing and executing a comprehensive marketing strategy that drives acquisition, engagement, and growth. This role will have a thought leadership position inside the organization, playing a key part in building the new game's brand.
RESPONSIBILITIES:
Lead overall marketing for the new title, from pre-launch to launch and growth at a massive scale.
Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals – across all marketing channels and levers.
Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture.
Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community and social media.
Cross-functional leadership to align and drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond.
Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership.
Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact.
Requirements:
Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top-tier game studio, developer, or publisher.
Success delivering business results, innovative creative, and delighting player communities.
Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.
Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth.
Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/partners.
Passion for games and cutting-edge games marketing.
Experience managing direct reports and working with 3rd party agencies – inspiring and empowering leader to teammates they directly and indirectly manage.
Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences.
Bachelor's degree in communications, journalism, public relations, or marketing or equivalent field.
OUR WORLD:
At Blizzard Entertainment, we're dedicated to creating the most epic entertainment experiences. We're seeking a talented individual to join our team and help bring our dreams to life. If you're passionate about games and marketing, we encourage you to apply for this exciting opportunity.
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