Marketing Director for Unannounced Title at Blizzard Entertainment
hace 3 semanas
We are seeking a seasoned marketing professional to lead the release and growth of an innovative new title at Blizzard Entertainment.
This role will have a thought leadership position inside the organization, playing a key part in building the new game's brand.
Responsibilities
- Develop and execute marketing strategies across all stages of the product lifecycle, from announce to launch and large-scale growth.
- Lead and drive critical functions that will enable the game to acquire, engage, and delight players globally.
- Conceptualize and lead high-impact and innovative campaigns that inspire players worldwide and shape culture.
- Directly manage individuals and agencies in the areas of product marketing, brand marketing, influencer marketing, community, and social media.
- Cross-functional leadership to align and drive marketing initiatives across performance marketing/user acquisition, growth marketing/customer relationship management, creative, partnerships, dev/game team, international, comms/public relations, finance, product management, analytics, research, partnerships, and beyond.
Requirements
- Experience in product marketing, marketing strategy, brand marketing, or integrated marketing within a top-tier game studio, developer, or publisher.
- Success delivering business results, innovative creative, and delighting player communities.
- Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.
- Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth.
- Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/partners.
- Passion for games and cutting-edge games marketing.
- Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels of the company with exceptional skills in preparing and presenting materials across varying audiences.
- Bachelor's degree in communications, journalism, public relations, or marketing or equivalent field.
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