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Senior B2B Product Marketing Manager
hace 2 meses
We are seeking an experienced and passionate Senior B2B Product Marketing Manager to join our rapidly growing marketing team at Veed Limited.
Key Responsibilities- Develop and execute the go-to-market strategy for our product portfolio, working closely with the Product, Sales, and Strategy teams.
- Define our core messaging and positioning, developing and maintaining a deep understanding of our target audience and market trends.
- Create a product collateral suite to help the sales team nurture and close enterprise prospects.
- Research and develop a deep understanding of our target markets and help map customer journeys across different end-user groups.
- Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy.
- Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, and sales presentations.
- Manage product launches and releases, including coordinating cross-functional teams and creating launch plans.
- 5+ years of experience in product marketing in a B2B SaaS or PLG company.
- Familiarity with our key marketing channels: SEO, paid ads, email, influencer, and social.
- Track record of working closely with sales and revenue teams.
- Proven ability to develop and execute successful product marketing strategies that drive revenue growth.
- Strong understanding of B2B marketing techniques and sales processes.
- Familiarity with Hubspot preferred.
- Excellent communication skills, with the ability to communicate complex ideas in a clear and concise manner.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
We're looking for someone who is a self-starter with the ability to manage ambiguity effectively, and has experience working with cross-functional teams, including product, sales, and customer success.
If you're a strong storyteller who can create compelling content that brings products to life in a human and emotional way, and you're a superb communicator who can work with a group of super-talented product managers, marketers, salespeople, and support, then we'd love to hear from you.
