Lead User Acquisition Specialist for Unannounced Title

hace 6 días


Barcelona, Barcelona, España King Digital Entertainment A tiempo completo

Company Overview
Blizzard, a leader in the entertainment industry, has been a household name for over three decades. With millions of passionate fans worldwide, the company is seeking to expand its social reach and engagement across various realms.

Salary: $180,000 - $220,000 per year
This role offers an exceptional opportunity to lead the release and growth of an innovative new title that will redefine its genre and captivate players globally. As the Director of User Acquisition for this unannounced title, you will be responsible for building and optimizing a large-scale global performance marketing program from its inception, including beta and soft launch, launch, and rapid growth phases.

Job Description
The ideal candidate should have high-volume and profitable performance marketing experience for a broadly played title at a leading studio or publisher. You must have demonstrated ability to lead and align strategy across all performance marketing functions, including game positioning, creative, analytics, ASO, data science, media buying, and engineering. This position requires an expert in User Acquisition who is entrepreneurial, constantly looking to push the envelope with cutting-edge approaches to driving profitable game discovery at scale.

Responsibilities:

  • Lead overall User Acquisition/Performance Marketing for a new title, from pre-launch to launch to growth at a massive scale.
  • Own User Acquisition strategy development, execution, and scaling for the title that establishes it as a broadly played hit enjoyed by players all over the world.
  • Partner with internal teams and agencies to develop creative approaches that compel players to try the game.
  • Work with internal buying teams and agencies to test and scale media across a broad range of performance media channels.
  • Develop and improve revenue prediction models, key performance indicators measurement, and profitability modeling in partnership with finance.


Benefits
This position offers a competitive salary, benefits package, and opportunities for career growth and professional development. If you are a motivated and results-driven individual with a passion for user acquisition and performance marketing, we encourage you to apply for this exciting opportunity.

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