Global Marketing Leader for Unannounced Title
hace 2 semanas
About Blizzard Entertainment
Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation.
Job Summary
We are seeking a candidate who will lead the release and growth of an innovative new title that will redefine its genre and captivate players globally.
Your Mission
As the Director, Head of Marketing for the unannounced title, you will be the driving force for strategy and execution across all marketing functions – from announce, to launch, to rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building the new game's brand.
Responsibilities
Lead overall marketing for the new title, from pre-launch, to launch, to growth at a massive scale. Own marketing strategy development and execution for the title that allow it to deliver its acquisition and engagement goals – across all marketing channels and levers. Conceptualize and lead high-impact and innovative campaigns that inspire players globally and shape culture.
Requirements
Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top-tier game studio, developer, or publisher. Success delivering business results, innovative creative, and delighting player communities. Demonstrated results managing sizable marketing investments and aligning large cross-functional teams. Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth.
Salary
The estimated annual salary for this role is $150,000 - $200,000 based on industry standards and location.
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