Global Product Marketing Leader for Business Applications
hace 4 semanas
Are you a strategic and results-driven marketing leader with a passion for B2B technology? We're seeking an experienced and dynamic product marketer to help grow the Business Applications portfolio with impact. Solutions in this portfolio include solution services for SAP, ServiceNow, and Amazon Connect.
About SoftwareOneWe give you the flexibility to unleash your creativity, without limits. We encourage autonomy and thinking outside the box. Our people are our greatest asset, and we'll go the extra mile to ensure you're happy here. We want our people to be their true authentic selves at all times, because that's when real creativity happens.
The RoleThis is a unique opportunity to lead product marketing execution of key initiatives in the business applications space, including launching new solutions and services, creating sales materials, designing digital and ABM campaign blueprints, and partnering effectively with product management, related marketing disciplines, and regional marketing to achieve revenue goals.
Responsibilities- Customer research and market segmentation – Develop a well-reasoned go-to-market strategy with market segments, buyer personas, and ideal customer profile, by region and target countries.
- Messaging and content – Ideate, write, test, and refine messaging to address target buyers' pain points and needs. Collaborate with content specialists, agencies, and others to create high quality core and supplementary content marketing assets.
- Digital campaigns – Partner with growth marketing to design full-funnel digital campaigns and help shape and support demand generation strategy.
- Sales plays and GTM material – Collaborate with business leaders and global sales enablement to define and support focused sales plays.
- Strategic alliances – Collaborate with partner marketing to support achievement of joint outcomes between SoftwareOne and key partners.
- 3+ years in B2B tech marketing
- 1+ year(s) in a product marketing role
- Bachelor's degree in Business, Marketing, Computer Science, Information Systems or related field, or equivalent experience
- Experience writing messaging, and creating sales and marketing content assets
- Experience designing and enabling digital campaigns
- Experience using data to track and optimise sales and marketing results
Estimated salary: $120,000 - $180,000 per year. Availability for domestic and occasionally global travel (10% or less). Preferred experience includes launching new products and/or services, working in the domain of IT services, and familiarity with SAP, ServiceNow, and/or Amazon Connect.
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