Business Applications Marketing Strategist
hace 5 días
About SoftwareOne
At SoftwareOne, we empower our employees to unleash their creativity without limits. We foster autonomy and encourage innovative thinking, providing a dynamic environment where ideas can thrive.
We are seeking an experienced Product Marketing Manager to drive growth in our Business Applications portfolio with impact. Our portfolio includes solution services for SAP, ServiceNow, and Amazon Connect. If you are passionate about buyer research and crafting compelling messaging and content assets, this role is perfect for you.
About the Role
This position involves leading product marketing execution of key initiatives in the business applications space, including launching new solutions and services, creating sales materials, designing digital campaigns, and partnering with product management, related marketing disciplines, and regional marketing to achieve revenue goals.
Responsibilities
- Customer Research and Market Segmentation: Develop a well-reasoned go-to-market strategy with market segments, buyer personas, and ideal customer profiles, by region and target countries.
- Messaging and Content: Ideate, write, test, and refine messaging to address target buyers' pain points and needs. Collaborate with content specialists, agencies, and others to create high-quality core and supplementary content marketing assets.
- Digital Campaigns: Partner with growth marketing to design full-funnel digital campaigns and help shape and support demand generation strategy. Utilize data to optimize campaigns and continuously improve ROI.
- Sales Plays and GTM Material: Collaborate with business leaders and global sales enablement to define and support focused sales plays. Create selling assets like battlecards, sales decks, one pagers, and email scripts.
- Strategic Alliances: Collaborate with partner marketing to support achievement of joint outcomes between SoftwareOne and key partners like SAP, ServiceNow, Amazon, and others.
Requirements
3+ years in B2B tech marketing, 1+ year(s) in a product marketing role, bachelor's degree in Business, Marketing, Computer Science, Information Systems, or related field, equivalent experience, outstanding communication and writing skills, availability for domestic and occasional global travel (10% or less).
Salary Range: $80,000 - $120,000 per annum, depending on location and experience. This estimate is based on industry standards for similar roles in the United States. Benefits include health insurance, retirement plans, paid time off, and opportunities for career growth.
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