Game Acquisition Director for Unannounced Title
hace 22 horas
About the Job
We are seeking a seasoned User Acquisition Leader to join our team and drive the growth of an innovative new title. As the Director, Head of User Acquisition, you will be responsible for building and optimizing a large-scale, global performance marketing program.
About the Role
- Lead overall User Acquisition/Performance Marketing for a new title, from pre-launch to launch and growth at a massive scale.
- Owning User Acquisition strategy development, execution, and scaling for the title that establishes it as a broadly played hit.
- Partnering with internal teams and agencies to develop creative approaches that compel players to try the game.
- Collaborating with analytics and data science to develop and improve revenue prediction models and key performance indicators measurement.
- Aligning stakeholders at all levels of the organization, including company senior leadership.
About You
- 8+ years of experience in User Acquisition or Performance Marketing for top downloaded games, with a leading game studio, developer, or publisher.
- Experience managing large-scale Performance Marketing programs across multiple geographies with profitable results.
- Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.
- Strong experience leading performance marketing across all stages of a product's lifecycle.
About Us
King is a leading interactive entertainment company for the mobile world, part of Activision Blizzard. We're on a mission to bring epic entertainment experiences to millions of players worldwide. Our people are passionate about making the world playful, and we're looking for talented individuals to join our journey.
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