Global Marketing Strategist
hace 3 semanas
Job Overview
We are seeking a seasoned marketing leader to spearhead the launch and growth of an innovative new title. As the Director, Head of Marketing, you will be responsible for driving strategy and execution across all marketing functions, from announce to launch to rapid growth.
About Us
Blizzard Entertainment is a global leader in entertainment, renowned for iconic game universes such as Warcraft, Overwatch, Diablo, and StarCraft. Our passion is to craft epic experiences that captivate players worldwide.
Your Mission
You will lead overall marketing for the new title, developing and executing strategies that drive acquisition and engagement. Your focus will be on conceptualizing and leading high-impact campaigns that inspire players globally and shape culture.
Responsibilities
- Lead marketing strategy development and execution for the title, aligning with business objectives.
- Directly manage individuals and agencies in product marketing, brand marketing, influencer marketing, community and social media.
- Cross-functional leadership to drive marketing initiatives across performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, and beyond.
- Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and optimize initiatives for growth.
Requirements
- Experience in Product Marketing, Marketing Strategy, Brand Marketing or Integrated Marketing within a top-tier game studio, developer, or publisher.
- Success delivering business results, innovative creative, and engaging player communities.
- Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.
- Direct experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth.
- Passion for games and cutting-edge games marketing.
Compensation and Benefits
The estimated salary for this role is $163,855 per annum, plus a range of benefits, including comprehensive health insurance, 401(k) with company match, tuition reimbursement, charitable donation matching, paid holidays and vacation, and more.
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