Marketing Strategy Executive

hace 2 semanas

Sant Adrià de Besòs, Barcelona, España Accor A tiempo completo

Company Overview

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SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence and excellence to the city's waterfront district. Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold.

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About Us

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SLS is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint-venture with Accor, formed in 2021.

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Job Description

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We are seeking a highly skilled Digital Hospitality Leader to join our pre-opening team at SLS Barcelona. As a key member of our marketing team, you will support the Director of Marketing in developing and implementing the marketing strategy and plan roll-out. Your primary responsibility will be to ensure that all marketing activities embody the essence of the SLS brand by fostering an environment where marketing initiatives are carefully crafted to resonate with the brand's identity, values, and objectives.

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Main Responsibilities:

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  1. \
  2. Develop and implement paid media campaigns across various digital channels to promote the hospitality establishment's offerings and drive conversions.\
  3. Collaborate to create integrated campaigns that combine social media, influencer partnerships, and paid media efforts.\
  4. Monitor and optimize paid media campaigns to maximize ROI and reach target KPIs such as click-through rates and conversion rates.\
  5. Ensure consistency in messaging and branding across all digital channels, including social media, influencers, paid media, and e-retail.\
  6. Stay informed about the latest trends and technologies in digital marketing, e-commerce, and influencer marketing to stay ahead in the competitive hospitality industry.\
  7. Define key performance indicators (KPIs) for each aspect of the digital marketing strategy, such as social media engagement rates, influencer reach, e-retail conversion rates, and PR campaign success metrics.\
  8. Identify and build relationships with influencers whose values and audience align with the hospitality establishment's brand image.\
  9. Collaborate with influencers on PR campaigns that generate positive media coverage and brand mentions across digital platforms.\
  10. Coordinate influencers at events, collaborations, and press opportunities to generate buzz and increase brand awareness along with the Lead Brand Ambassador.\
  11. Monitor influencer partnerships to ensure they are aligned with the establishment's messaging and goals.\
  12. Leverage influencer content for public relations efforts, such as press releases, media pitches, and brand storytelling.\
  13. Integrate influencer collaborations into broader PR campaigns to amplify messaging and reach a wider audience.\
  14. Measure the impact of influencer partnerships on PR efforts through metrics such as reach, engagement, and sentiment analysis.\
  15. Collaborate to align influencer strategy with overall communication goals and key messages.\
  16. Continuously evaluate and adjust the influencer PR strategy based on performance data and industry trends to optimize results and drive brand growth.\
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Requirements

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  2. A degree with emphasis in 360 Marketing management or a related field.\
  3. At least 3 years' experience in hospitality/luxury marketing department.\
  4. Proven team player with a high level of energy and motivation with a proven track record of living the company's values.\
  5. Proficient knowledge of computer systems such as: Microsoft Word, Excel & Outlook is required.\
  6. Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.\
  7. Excellent verbal and written communication skills. Fluent in Spanish and English.\
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Benefits

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  • The opportunity to join an innovative, fast-growing, international group that's committed to not just building new hotels but building a global brand.\
  • The chance to challenge the norm and work in an environment that is both creative and rewarding.\
  • Become part of a team that's very passionate about creating great hospitality experiences and exploring new locations at every opportunity.\
  • A competitive package and plenty of opportunity for development.\
  • Excellent discounts across the entire Ennismore family of brands.\
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$70,000 - $100,000 per year

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