Category Marketing Strategist
hace 4 días
Job Title: Category Marketing Strategist
About the Role:Perrigo is seeking an experienced Category Marketing Strategist to drive the growth of our key strategic global portfolios in one of our European Head Offices.
Key Responsibilities:- Lead a portfolio of categories by influencing, collaborating & coordinating a cross-functional team & senior stakeholder management.
- Be responsible for the full development of the 5Y category strategy across the portfolio: define a clear growth roadmap with a consumer first approach (product innovation, go to market strategy, activation platform,...)
- Set category growth objectives (short & long term) to identify the key levers of acceleration.
- Define, plan, execute & evaluate success of the innovation pipeline (concept, research and development, goo-to-market, success model, KPIs,...)
- Drive best in class activation & execution toolkits (TVC, digital, POS,...), with the right consumer insights & touchpoints in partnership with top tier countries.
- Actively partner with top tier countries across Europe.
- Coach & develop a top-notch team to grow talent within the organisation.
- Full P&L ownership including country tracking & A&P management. Drive optimisations & anticipate risks.
- Anticipate consumer trends, competition & new regulations and how these fit into our growth strategy roadmap.
- Report, track, learn & suggest improvements by analysing the impact on sales of marketing actions.
Salary: €120,000 - €150,000 per year
Requirements:- Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
- Team development & performance management
- Stakeholder management skills able to influence peers, leadership, exec and local teams
- Proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
- A strong drive for results, can do attitude and performance tracking
- Analytical skills
- Willingness to travel: 20-30% of the time
- Fluency in English
- Experience analysing market data (IQVIA, Nielsen, IRI,...) & financials (P&L ownership)
- To qualify for the role, we'd like an experienced marketer (10 years +) preferably in Healthcare, OTC or FMCG and someone who loves to roll up their sleeves and lead by example.
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