Data-Driven Paid Media Specialist
hace 2 semanas
About MCD Partners, a member of M&C Saatchi Group.
We are seeking a skilled Data-Driven Paid Media Specialist to join our team. The ideal candidate will have strong mathematical and analytical skills, as well as experience in managing and optimizing paid media campaigns across multiple platforms.
Job Summary
This role focuses on driving engagement and conversions through data-driven strategies, utilizing analytical tools such as Google Analytics, Facebook Ads Manager, and Google Ads. The successful candidate will be able to translate complex data into actionable recommendations, optimize ad copy, creative, and bidding strategies, and create performance dashboards, reports, and visualizations to monitor campaign performance against KPIs.
Responsibilities
- Manage and optimize paid media campaigns across platforms such as Meta, LinkedIn, TikTok, Google, and Programmatic
- Execute, monitor, and report on paid media campaigns (PPC, display, programmatic) across search engines, social media, and display networks
- Perform keyword research, audience targeting, and A/B testing to optimize ad copy, creative, and bidding strategies
- Utilize analytical skills and tools to track campaign performance, analyze data, and provide actionable insights
- Create and maintain performance dashboards, reports, and visualizations to monitor campaign performance against KPIs
Requirements
- Bachelor's degree in Marketing, Data Analytics, Mathematics, or a related field
- Proven experience managing paid media campaigns
- Strong understanding of paid media channels including SEM, PPC, and display advertising
- Advanced proficiency in Excel or Google Sheets for data analysis, including experience with complex formulas, pivot tables, and data visualizations
- Demonstrated ability to use analytical tools to drive insights and improve performance
- Strong problem-solving skills, with the ability to translate complex data into actionable recommendations
Bonus Qualifications
- Solid understanding of SEO best practices, including keyword research, on-page optimization, and technical SEO
- Google Ads and Facebook Blueprint Certifications
- Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360
About You
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and projects in a fast-paced environment
- Location: Mainly remote with a preference for Chicago-based candidates
What We Offer
- Competitive estimated salary: $80,000 - $110,000 per year
- Opportunity to work with a leading agency in the industry
- Collaborative and dynamic work environment
- Professional development opportunities
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