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Digital Paid Media Specialist
hace 2 meses
Key Responsibilities:
As a Digital Paid Media Expert at ING Bank N.V., you will be responsible for the evolution and optimization of the digital cross-cutting paid media strategy across SEM, display, programmatic, and social media platforms. Your goal will be to make the investment as efficient as possible and stay ahead of the industry curve.
Key Qualifications:
We are looking for a talented and enthusiastic Digital Paid Media Expert with 5-6 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies. The ideal candidate will have a passion for the digital world and new environments, such as value-based bidding, cookieless, and AI. A marketing and communication global vision and online marketing channels knowledge, including their contribution to sales in every stage of the digital funnel, are also essential.
Required Skills:
The candidate should have technical knowledge of digital marketing tools, including optimization and purchasing (Adwords, DSPs, Facebook Ads, DMP...), ad serving (GMP), web analytics (Adobe Customer Journey, Tealium), and data management (CDP). The ability to take the initiative, be flexible, have a curious, analytical, and creative mindset is also required.
About Us:
At ING Bank N.V., we are committed to innovation and excellence in our digital marketing efforts. We are looking for a talented individual who can help us achieve our goals and stay ahead of the competition.
