Digital Media Planning Specialist
hace 3 días
About Starcom Melbourne
Starcom is the Human Experience Company, a world-renowned media communications agency that believes in the alchemy of people and technology creating experiences people love. We partner with leading marketers to create experiences for our clients.
The Digital Media Planning Specialist role is an exciting opportunity to join our team at Starcom Melbourne. In this position, you will be responsible for planning, negotiating, and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
Key Responsibilities- Develop and manage digital media plans
- Negotiate and purchase media
- Manage the day-to-day implementation and optimization of campaign activities
- Manage campaign authorizations, budgets, and reconciliation process
- Interact daily and maintain rapport with digital media publishers
- Analyze research data and media/marketing information; share information with clients
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Bachelor's degree related to Advertising, Marketing or Economics, or around one year of experience in digital marketing
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