Strategic Media Planning Specialist
hace 4 semanas
**Job Overview**
At Starcom Melbourne, we're seeking a skilled Strategic Media Planning Specialist to join our team. This role offers an exciting opportunity to develop and execute innovative media plans that drive business results.
**Salary Information**
The estimated salary for this position is $85,000 - $110,000 per annum, depending on experience and qualifications.
**Key Responsibilities**
This role involves working closely with clients across various sectors, including watchmaking, oil, and credit. Key responsibilities include:
- Developing and executing planning scenarios based on media objectives and strategies.
- Extracting learnings and providing recommendations based on media results (according to different KPIs of the campaign).
- Collaborating with other members of the media team in daily media responsibilities.
- Managing the scheduling, posting, and tracking of advertising and compiling weekly performance reports as necessary.
- Utilizing appropriate planning tools to achieve optimum performance for media campaigns; maintaining knowledge of new and emerging technologies to continually enhance campaign execution.
**Requirements**
To succeed in this role, you will require:
- A university degree in Marketing and Advertising.
- 3-4 years of experience or more in online and traditional media planning experience in an agency setting.
- A complete knowledge of interactive & Offline marketing concepts and practices.
- Strong mathematic and analytical skills.
**Preferred Software Skills**
Proficiency in Kantar, InfoAdex, InstarAnalytics, comScore, DoubleClick Campaign Manager, Facebook Ads Manager is highly desirable.
**About Us**
Starcom Melbourne is a leading media agency dedicated to delivering innovative solutions for our clients. We're passionate about creating engaging brand experiences that drive business results.
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