Digital Media Planning Specialist for Europe
hace 2 semanas
**About BYD Europe**
BYD Europe, a leading company in the European market, is seeking a highly skilled Digital Media Planning Specialist to join its Marketing Department. The successful candidate will be responsible for planning and implementing digital programmatic plans and campaigns to drive business growth within the European market.
**The Role**
The Digital Media Planning Specialist will lead the planning and delivery of programmatic trading for BYD Spain, delivering on planning, set up, delivery or programmatic media campaigns, including optimisation and leading on trading. Key responsibilities include:
- Planning campaigns and delivering media plans
- Strategic recommendations and identifying innovation opportunities
**Key Results**
The ideal candidate will be able to achieve the following key results:
- Web traffic and leads driven by media campaigns
- Increasing engagement and performance of social media campaigns
- Improving brand awareness and image of BYD in Spain
**The Person**
We are looking for a highly motivated and experienced professional with a University Degree in Marketing, Sales, or commercial disciplines. The successful candidate will have excellent Microsoft office skills and experience in programmatic media planning and execution of 360 campaigns.
A strong understanding of media markets and key media owners & DSPs, such as YouTube, Quantcast, and The Trade Desk, is essential. Additionally, the ability to optimize performance campaigns, particularly cookieless campaigns, is required.
The ideal candidate will have excellent communications and interpersonal skills, be able to prioritize and work proactively with efficient time management skills, and be resilient and open-minded.
**What We Offer**
Byd Europe offers a competitive remuneration package, department & company-wide teambuilding events, and an exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.
**Estimated Salary:** €60,000 - €80,000 per year
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