Digital Media Planner for Sustainable Transportation

hace 3 semanas


Madrid, Madrid, España Byd Europe A tiempo completo

About BYD Europe

As the first overseas subsidiary of BYD Group, our primary focus is to supply European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems, and other new energy products, accompanied by related after-sales services.

The Marketing Department in BYD Spain

The Marketing Department within BYD Spain is responsible for developing and implementing tailored marketing strategies to drive Spain performance and deliver results that align with business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

The Role: Digital Programmatic Specialist

We are seeking an experienced Digital Media Planner to lead the planning and delivery of programmatic trading for BYD Spain. The ideal candidate will have a strong background in programmatic media planning and execution of 360 campaigns, with excellent Microsoft Office skills and fluency in English & Spanish.

Key Objectives and Responsibilities:

  • Plan and implement digital programmatic plans and campaigns for the Spain marketing team.
  • Optimize and report on all campaigns – sharing results with the wider team.
  • Work with the creative team to ensure best practice creative is used.
  • Assist with quarterly and annual planning of marketing budgets.

Key Results:

  • Web traffic and leads driven by media campaigns.
  • Increasing engagement and performance of social media campaigns.
  • Improving brand awareness and image of BYD in Spain.

Your Profile:

  • University Degree in Marketing, Sales, or commercial disciplines.
  • Effective and fluent communicator in English & Spanish.
  • Excellent Microsoft Office skills.
  • Experience in programmatic media planning and execution of 360 campaigns.
  • Understanding of media market and key media owners & DSPs.
  • Customer-oriented mindset.
  • Excellent communications and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.

Estimated Salary: €60,000 - €80,000 per annum, depending on experience.

What We Offer:

  • Competitive remuneration package.
  • Department & company-wide teambuilding events.
  • An exciting opportunity to be part of the European transition to Zero Emissions transportation and decarbonization of the economy.


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