Digital Campaigns and Social Media Strategist

hace 4 días


Madrid, Madrid, España Ie University A tiempo completo

Job Overview

IE University is seeking a highly skilled Digital Campaigns and Social Media Junior Manager to join its Marketing IE Lifelong Learning department in Madrid. This role involves managing paid social media campaigns, creating engaging content, and analyzing performance metrics.

About the Company

IE University is a 50-year-old educational institution that has disrupted traditional business education through innovative teaching methods. Our faculty comprises high-level professionals with real-world experience, fostering a hands-on approach to learning.

About the Role

This position will be responsible for:

  • Managing paid social media campaigns across Facebook, LinkedIn, and other platforms;
  • Creatings ads, optimizing, interpreting data, analyzing campaign success, preparing reports, and follow-up focused on traffic optimization and end-to-end conversion from leads to enrollments;
  • Defining organic social media network strategies, executing them, and managing communication with stakeholders;
  • Reviewing work done by the Digital Campaigns Specialist and providing guidance related to digital paid campaigns.

Requirements and Qualifications

To thrive in this role, you should have:

  • A minimum of 3 years of professional experience in digital marketing or a related field;
  • Proven experience managing paid social media campaigns, especially on Facebook, LinkedIn, Google Ads, Demand Gen, Pmax, YouTube, and TikTok;
  • Experience with Adobe tools, analytical tools like Google Analytics, DataStudio, Power BI, and Facebook Insights;
  • Good analytical and numerical skills, with Google Analytics accreditation being valuable;
  • Native Spanish speaker, fluent in English, with strong technical capabilities and organizational, interpersonal, and communication skills.

Salary Information

We estimate the annual salary for this role to be approximately €40,000 - €60,000, depending on experience.


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