Digital Media Strategist

hace 2 semanas


Madrid, Madrid, España Ferrovial Agroman Sa A tiempo completo
Job Description

The Social Media Specialist plays a vital role in developing and implementing the company's social media strategy to enhance brand presence, improve communication with followers, and foster quality growth of the digital community.

Key Responsibilities:
  • Create and execute a comprehensive social media ecosystem strategy aligned with the company's communication objectives.
  • Work collaboratively with the digital communication team to develop and implement digital strategies.
  • Identify trends and opportunities in the digital realm to enhance social media presence.

Content Management:

  • Plan, create, and publish engaging and relevant content on various social media platforms (LinkedIn, Instagram, TikTok, YouTube, Facebook, X).
  • Collaborate with internal departments such as Internal Communication, External Communication, and Public Relations to coordinate content plans.

Community Management and Active Listening:

  • Manage the digital community daily, review interactions, respond to comments, messages, and inquiries.
  • Encourage follower participation and engagement through contests, surveys, and other interactive initiatives.

Analysis and Reporting:

  • Monitor and analyze the performance of social media campaigns and posts using analytical tools.
  • Prepare periodic reports on key metrics and provide recommendations to optimize the strategy.

Paid Advertising:

  • Plan and manage paid advertising campaigns on social media, including audience segmentation and ad optimization.
What We Offer:

Ferrovial is committed to providing a competitive compensation package, including an estimated salary range of $65,000 - $85,000 per year, depending on experience and qualifications.

This role offers a unique opportunity to join a dynamic team and contribute to the company's success. If you are passionate about social media and have excellent communication skills, we encourage you to apply for this exciting opportunity.



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