Digital Paid Media Specialist

hace 4 semanas


Madrid, Madrid, España Ing A tiempo completo

About the Role:

We are seeking a Digital Paid Media Expert to join our Brand Experience Team at ING. As a key member of our team, you will be responsible for planning and executing multichannel paid media campaigns to achieve business acquisition and brand awareness objectives.

Your Key Responsibilities:

  • Develop and optimize our digital cross-cutting paid media strategy to ensure maximum efficiency and ROI.
  • Lead relationships with key digital stakeholders, such as Google, to take our strategy to the highest level.
  • Execute data activation strategies using first and third-party data, adapting to industry changes and regulations.
  • Understand business and brand needs, ensuring objectives are achieved by executing an adequate acquisition and branding strategy.
  • Plan, implement, and manage marketing campaigns through online and offline media to maximize digital sales.
  • Monitor campaigns performance and overall bank's acquisition results.

Requirements:

  • 5-6 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies.
  • Passion for the digital world and new environments, such as value-based bidding, cookieless, and AI.
  • Experience managing and challenging suppliers, such as Google and Amazon.
  • Marketing and communication global vision and online marketing channels knowledge, including SEM, Programmatic, Social, and their contribution to sales in every stage of the digital funnel.
  • Technical knowledge of digital marketing tools, including optimization and purchasing, ad serving, web analytics, and data management.

What We Offer:

  • Flexible remuneration model.
  • Health insurance for you and your family.
  • Life insurance.
  • Restaurant card.
  • Free company shuttle.
  • Banking benefits, including special loans and mortgage conditions.
  • Pension plan after 1 month with us.
  • 360o care of the employee, including physical, mental, social connection, and purpose.


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