Digital Paid Media Specialist
hace 4 semanas
About the Role:
We are seeking a Digital Paid Media Expert to join our Brand Experience Team at ING. As a key member of our team, you will be responsible for planning and executing multichannel paid media campaigns to achieve business acquisition and brand awareness objectives.
Your Key Responsibilities:
- Develop and optimize our digital cross-cutting paid media strategy to ensure maximum efficiency and ROI.
- Lead relationships with key digital stakeholders, such as Google, to take our strategy to the highest level.
- Execute data activation strategies using first and third-party data, adapting to industry changes and regulations.
- Understand business and brand needs, ensuring objectives are achieved by executing an adequate acquisition and branding strategy.
- Plan, implement, and manage marketing campaigns through online and offline media to maximize digital sales.
- Monitor campaigns performance and overall bank's acquisition results.
Requirements:
- 5-6 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies.
- Passion for the digital world and new environments, such as value-based bidding, cookieless, and AI.
- Experience managing and challenging suppliers, such as Google and Amazon.
- Marketing and communication global vision and online marketing channels knowledge, including SEM, Programmatic, Social, and their contribution to sales in every stage of the digital funnel.
- Technical knowledge of digital marketing tools, including optimization and purchasing, ad serving, web analytics, and data management.
What We Offer:
- Flexible remuneration model.
- Health insurance for you and your family.
- Life insurance.
- Restaurant card.
- Free company shuttle.
- Banking benefits, including special loans and mortgage conditions.
- Pension plan after 1 month with us.
- 360o care of the employee, including physical, mental, social connection, and purpose.
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