Digital Paid Media Specialist
hace 1 mes
About the Role:
We are seeking a talented Digital Paid Media Expert to join our Brand Experience Team at ING Bank. As a key member of our team, you will be responsible for planning and executing multichannel paid media campaigns to achieve business acquisition and brand awareness objectives.
Key Responsibilities:
- Develop and optimize the digital cross-cutting paid media strategy to ensure maximum efficiency and optimal media mix.
- Lead relationships with key digital stakeholders, such as Google, to take our strategy to the highest level.
- Execute data activation strategy of first and third-party data, adapting it to industry changes and regulations.
- Understand business and brand needs, ensuring objectives achievement by executing an adequate acquisition and branding strategy.
- Plan, implement, and manage marketing campaigns through online and offline media to maximize digital sales.
Requirements:
- 5-6 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies.
- Passion for the digital world and new environments, such as value-based bidding, cookieless, and AI.
- Knowledge of online marketing channels, including SEM, Programmatic, Social, and their contribution to sales in every stage of the digital funnel.
- Technical knowledge of digital marketing tools, including optimization and purchasing, ad serving, web analytics, and data management.
What We Offer:
At ING Bank, we value our employees' personal and professional growth. We offer a flexible work model, restaurant card, health insurance, life insurance, flexible remuneration, free company shuttle, and banking benefits. Join our team and be part of a diverse and inclusive culture that values Diversity, Inclusion, and Belonging.
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