Digital Media Specialist
hace 4 semanas
Job Description:
We are looking for a talented Digital Paid Media Expert to join our Brand Experience Team at ING. The team is responsible for planning and executing multichannel paid media campaigns to achieve business acquisition and brand awareness objectives.
Your Key Responsibilities:
As a Digital Paid Media Expert, you will be responsible for ensuring the evolution and optimization of our digital cross-cutting paid media strategy, including SEM, display, programmatic, and social media. You will lead relationships with key digital stakeholders, such as Google, to take our strategy to the highest level. You will also execute data activation strategies, adapting to industry changes and regulations.
Product & Brand Strategy:
You will understand business and brand needs, ensuring objectives achievement by executing an adequate acquisition and branding strategy. You will plan, implement, and manage marketing campaigns through online and offline media to maximize digital sales, ensuring maximum reach, visibility, and ROI. You will monitor campaigns performance along with overall bank's acquisition results.
Efficiency and Data Fluency:
You will continuously analyze media channels, web analytics, business, and competition to implement improvements in planning. You will execute media budget and coordinate media agency to achieve maximum efficiency and optimal media mix by product and target. You will follow up agreements negotiated with media to achieve maximum cost efficiency.
Requirements:
We are looking for a candidate with 5/6 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies. The ideal candidate should be passionate about the digital world and new environments, such as value-based bidding, cookieless, and AI. The candidate should have a marketing and communication global vision and online marketing channels knowledge, including SEM, programmatic, and social media. Knowledge of offline channels, such as TV, Radio, and OOH, will be considered but is not necessary. We can teach you the necessary skills.
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