Digital Paid Media Specialist
hace 1 mes
Job Description:
We are looking for a talented Digital Paid Media Expert to join our Brand Experience Team at ING Bank N.V. Your role and work environment will be focused on planning and executing multichannel paid media campaigns to achieve business acquisition and brand awareness objectives.
Key Responsibilities:
- Develop and optimize the digital cross-cutting paid media strategy to become pioneers in the industry and maximize investment efficiency.
- Lead relationships with key digital stakeholders, such as Google, to take our strategy to the highest level.
- Execute data activation strategy of first and third-party data, adapting it to industry changes and regulations.
- Understand business and brand needs, ensuring objectives achievement by executing an adequate acquisition and branding strategy.
- Plan, implement, and manage marketing campaigns through online and offline media to maximize digital sales.
- Monitor campaigns performance along with overall bank's acquisition results.
Requirements:
- 5/6 years of experience executing acquisition strategies through paid media in advertisers, media publishers, or media agencies.
- Passionate about the digital world and new environments, such as value-based bidding, cookieless, and AI.
- Knowledge of digital marketing tools, including optimization and purchasing, ad serving, web analytics, and data management.
- Ability to take the initiative, be flexible, have a curious, analytical, and creative mindset, and be a team player.
About Us:
We are ING Bank N.V., a leading financial institution committed to innovation and excellence. We offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package.
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