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Product Category Marketing Lead: Drive Business Growth

hace 1 mes

Barcelona, Barcelona, España Printful, Inc. A tiempo completo
Product Category Marketing Lead

Printful is a leading on-demand printing and fulfillment company that empowers businesses to turn their ideas into brands and products. We're seeking a skilled Product Category Marketing Lead to join our product marketing team.

As a Product Category Marketing Lead, you'll be responsible for leading the marketing strategy and activities to ensure the growth and success of the apparel product category. Your daily tasks will entail:

  • Conducting market research and go-to-market strategy for products, techniques, and categories
  • Executing product campaigns and promotions
  • Proactively coming up with marketing strategies to reach company goals
  • Fully owning and showing initiative in leading a product category's success
  • Developing marketing strategies and plans for changes in category offering (products, pricing, availability)

You'll have ownership of user experience, discoverability, and education on a product category. You'll also follow industry trends, competitor activities, and product performance to lead activities that retain and engage customers. Effective collaboration with different teams in marketing and other departments is essential.

We're looking for a candidate with:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in product marketing, category management, or a similar role
  • Strong understanding of market research techniques, go-to-market strategies, and product lifecycle management
  • Proven track record of successfully executing product and category campaigns and promotions
  • Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
  • Analytical mindset with the ability to monitor industry trends, competitor activities, and product performance, and translate insights into actionable strategies