Product Marketing Specialist: Apparel Category
hace 1 mes
About the Role:
We're looking for a skilled Product Category Marketing Lead to join our product marketing team. As a key member of our team, you'll be responsible for leading the marketing strategy and activities to ensure the growth and success of the apparel product category.
Responsibilities:
* Conduct market research and go-to-market strategy for products, techniques, and categories
* Execute product campaigns and promotions
* Develop and implement marketing strategies to reach company goals
* Own and show initiative in leading a product category's success
* Develop marketing strategies and plans for changes in category offering (products, pricing, availability)
* Have ownership of user experience, discoverability, and education on a product category
* Follow industry trends, competitor activities, and product performance to lead activities that retain and engage customers
Requirements:
* Bachelor's degree in Marketing, Business Administration, or a related field
* 5+ years of experience in product marketing, category management, or a similar role
* Strong understanding of market research techniques, go-to-market strategies, and product lifecycle management
* Proven track record of successfully executing product and category campaigns and promotions
* Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
What We Offer:
* Opportunity to work with a dynamic and growth-oriented company
* Collaborative and supportive team environment
* Opportunity to develop and implement marketing strategies that drive product category success and align with company goals
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