Senior Email Marketing Strategist

hace 3 días


Madrid, Madrid, España Feverup A tiempo completo
About the Role

We are seeking a highly skilled Senior Email Marketing Specialist to join our team at Feverup. As a key member of our marketing team, you will be responsible for developing and executing an end-to-end CRM strategy and communications plan, leveraging appropriate marketing channels, including email, push notifications, and in-app messages.

Key Responsibilities
  • Manage the activation of customer data to develop and execute a CRM strategy and communications plan
  • Refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience
  • Support the CRM Manager to define the customer lifecycle and contact strategies across all customer touch-points
  • Define key client segments for improved targeting and CRM program effectiveness
  • Ensure all campaigns have clearly defined success metrics that are tracked and analyzed
  • Develop and optimize CRM flows to drive revenue
  • Leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing insights
About You
  • 3-4 years minimum experience working in Digital Marketing and CRM, mobile and web environments
  • Experience working with Salesforce Marketing Cloud and ESPs (Mailchimp, Sendgrid, etc)
  • Proficient in HTML and good copywriting skills
  • Ability to develop and optimize CRM flows to drive revenue
  • Commercially savvy, analytical, and data-driven
  • Experience in A/B testing and dynamic templates
  • Organized, responsible, and proactive
  • Ability to optimize, prioritize, and organize your time
  • Ability to carry out a high pace of work
  • Fluent in English and ability to communicate effectively


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