Digital Content and Platforms Strategist

hace 4 semanas


Barcelona, Barcelona, España F. Hoffmann-La Roche Gruppe A tiempo completo
About the Role

We are seeking a highly motivated and detail-oriented Digital Marketing and Platforms Lead to join our Market Intelligence & Digital Marketing team.

Key Responsibilities:
  • Explore New Digital Channels: Identify and assess new digital channels to expand our reach and enhance our digital presence.
  • Manage Content Approval Platform: Oversee the process and marketing assets for content approval, ensuring compliance with internal standards and timelines.
  • Manage eDetailing Content Platform: Maintain and update the eDetailing content to ensure it is always current, engaging, and aligned with our marketing strategies.
  • Manage CRM from a Marketing Perspective: Oversee the CRM system to ensure it supports marketing initiatives, enhances customer engagement, and drives targeted campaigns.
  • Analyze Digital Platform Data: Collect and interpret data from our CRM and digital platforms to inform decision-making and optimize digital marketing strategies.
  • Interface with Global and Regional Teams: Act as the main interface with regional and global digital marketing teams, ensuring alignment in strategies and tools, as well as identification and localization of best practices.
  • Cross-Departmental Collaboration: Lead the marketing team and co-design with Communications suitable digital marketing strategies and tactics to meet business objectives. Collaborate closely with IT and other necessary departments. Manage relationships with and evaluations of external vendors supporting marketing efforts.
  • Compliance and Guidelines Management: Oversee the implementation of global standards, policies, and guidelines for marketing teams regarding digital communications, ensuring adherence to legal regulations and company protocols.
  • Digital Marketing Advocacy: Foster an educational environment regarding digital marketing aspects, channel utilization, platform knowledge, and digital marketing approach adoption within the team.
  • Project Leadership: Design and lead company-wide initiatives in digital marketing.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in digital marketing, content management, data analysis, and CRM management.
  • Proficiency with digital marketing tools and platforms, including content approval systems and eDetailing solutions.
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional and international teams.
  • High attention to detail and strong organizational skills.
  • Experience in managing relationships with external vendors.
  • Familiarity with legal regulations and company protocols regarding digital communications.
Why Join Us:

Be part of an innovative company at the forefront of the digital marketing space. Collaborative and dynamic team culture. Opportunities for professional growth and development. Competitive salary and benefits package.



  • Barcelona, Barcelona, España Edreams Odigeo A tiempo completo

    We're seeking a skilled Digital Content Strategist fluent in French and English to join our SEO team in Barcelona and support implementing our content strategy.The ideal candidate will have experience in planning and producing content campaigns across different platforms through creative and data-driven approaches that support the growth of the organic...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    ### Job Title: Content Strategist ### Job Description At Semrush, we're looking for a skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for creating campaign strategy, messaging, and concepts that match our brand's customer personas. You will also create customer journey maps and outline content assets for each...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    ### Job Title: Content Strategist ### Job Description At Semrush, we're looking for a skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for creating campaign strategy, messaging, and concepts that match our brand's customer personas. You will also create customer journey maps and outline content assets for each...


  • Barcelona, Barcelona, España Seat Sa A tiempo completo

    About the Role:We are seeking a highly skilled Digital Content Strategist to join our team at Seat Sa. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business goals.Key Responsibilities:Research and define content requirements for our web...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    Content Strategist RoleWe are Semrush, a global IT company developing our own product, a platform for digital marketers. We are looking for a Content Strategist to join our team.Key Responsibilities:Developing campaign strategy messaging and concepts that match the brand's customer personas.Creating customer journey maps and outlining the content assets for...


  • Barcelona, Barcelona, España Seat A tiempo completo

    About the Role:We are seeking a highly skilled Digital Content Strategist to join our team at SEAT. As a key member of our content team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business goals.Key Responsibilities:Research and define content requirements for SEAT and CUPRA websites in...

  • Content Strategist

    hace 7 días


    Barcelona, Barcelona, España Wallbox A tiempo completo

    Job DescriptionWallbox is seeking a skilled Content Strategist to lead the development, execution, and management of content strategies across all platforms.Main Responsibilities:Develop and execute content strategies that align with brand goals.Lead content ideation and ensure consistency in messaging across digital platforms.Manage social media channels,...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    Content Strategist Role at SemrushWe are seeking a skilled Content Strategist to join our team at Semrush. As a Content Strategist, you will be responsible for creating campaign strategy, messaging, and concepts that match our brand's customer personas. You will also create customer journey maps and outline content assets for each marketing campaign.Key...

  • Content Strategist

    hace 3 semanas


    Barcelona, Barcelona, España Wallbox A tiempo completo

    Content StrategistWallbox is seeking a dynamic Content Strategist to lead the development, execution, and management of content strategies across all platforms, with a strong focus on Social Media. The ideal candidate will oversee the creation of compelling brand narratives, ensure consistency in messaging, and optimize content for various channels,...


  • Barcelona, Barcelona, España KosmoHisPLano A tiempo completo

    Job Title: Digital Content StrategistWe are seeking a creative and innovative Digital Content Strategist to join our team at KosmoHisPLano. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content marketing strategy that drives engagement and conversions.Key Responsibilities:Develop and execute a...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    Content Strategist Role at SemrushWe are Semrush, a global IT company developing our own product, a platform for digital marketers. New stars are born here, so don't miss your chance. This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.Key Responsibilities:Creating campaign strategy messaging and concepts...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    Content Strategist Role at SemrushWe are Semrush, a global IT company developing our own product, a platform for digital marketers. New stars are born here, so don't miss your chance. This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.Key Responsibilities:Creating campaign strategy messaging and concepts...

  • Content Strategist

    hace 4 semanas


    Barcelona, Barcelona, España Semrush A tiempo completo

    Content Strategist Role at SemrushWe are seeking a highly skilled Content Strategist to join our Brand Marketing team in Barcelona. As a Content Strategist, you will be responsible for developing and executing a content marketing strategy that aligns with our company's goals and objectives.Key Responsibilities:Creating campaign strategy messaging and...

  • Content Strategist

    hace 4 semanas


    Barcelona, Barcelona, España Semrush A tiempo completo

    Content Strategist Role at SemrushWe are seeking a highly skilled Content Strategist to join our Brand Marketing team in Barcelona. As a Content Strategist, you will be responsible for developing and executing a content marketing strategy that aligns with our company's goals and objectives.Key Responsibilities:Creating campaign strategy messaging and...


  • Barcelona, Barcelona, España Avansel Selección A tiempo completo

    We are seeking a skilled Digital Content Strategist to join our team at Avansel Selección. As a Social Media Manager, you will be responsible for developing and implementing a social media strategy that aligns with the business objectives of our hotels and restaurants in Spain and Europe.Key Responsibilities:* Develop a social media strategy that increases...


  • Barcelona, Barcelona, España Ethikos A tiempo completo

    Role Overview:Ethikos is seeking a skilled Digital Content Strategist to join their team. As a key member of the marketing department, you will be responsible for developing and curating engaging content for our website and blog in both Spanish and English.Key Responsibilities:Develop and curate content for our website and blog in both Spanish and...

  • Content Strategist

    hace 3 semanas


    Barcelona, Barcelona, España Semrush A tiempo completo

    Job Title: Content StrategistWe are seeking a highly skilled Content Strategist to join our team at Semrush, a leading online visibility management SaaS platform. As a Content Strategist, you will be responsible for developing and executing a content marketing strategy that aligns with the company's goals and objectives.Key Responsibilities:Creating campaign...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    Job Description: We are seeking a highly skilled Content Strategist to join our team at Semrush. As a Content Strategist, you will be responsible for creating campaign strategy messaging and concepts that match the brand's customer personas. You will also create customer journey maps and outline the content assets for each marketing campaign. Additionally,...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    About the Role:This is an exciting opportunity for a skilled Content Marketing Strategist to join our team at Semrush. As a key member of our Global Events Team, you will be responsible for developing and executing a content marketing strategy that aligns with our company's overall brand and content strategy. You will work closely with cross-functional teams...


  • Barcelona, Barcelona, España Semrush A tiempo completo

    We are looking for a Digital Content Strategist to join our team at Semrush. As a Digital Content Strategist, you will be responsible for creating campaign strategy messaging and concepts that match the brand's customer personas. You will also create customer journey maps and outline the content assets for each marketing campaign.Key responsibilities...