Digital Content Strategist

hace 8 horas

Barcelona, Barcelona, España Semrush A tiempo completo
Content Strategist Role at Semrush

We are Semrush, a global IT company developing our own product, a platform for digital marketers. New stars are born here, so don't miss your chance. This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.

Key Responsibilities:
  • Creating campaign strategy messaging and concepts that match the brand's customer personas.
  • Creating customer journey maps and outlining the content assets for each marketing campaign.
  • Managing content creation for developing the marketing funnel and supporting team projects.
  • Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution.
  • Elaborating and executing a content marketing strategy for a department aligning it with the company's content strategy.
  • Auditing existing content and analyzing competitors' tactics to identify areas for improvement.
  • Monitoring key metrics and analyzing content performance.
  • Using AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms including landing pages, advertising assets, campaign messaging, and email content.
Requirements:
  • Experience in managing content and developing strategies across multiple marketing channels.
  • Experience using AI tools for content creation and optimization.
  • Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed.
  • Able to manage and deliver several projects in parallel.
  • Good understanding of the diverse needs of customers across different funnel stages.
  • Combination of marketing and editorial mindset with client-facing skills, understanding of audience needs, and value-based approach.
  • Great analytical skills and an ability to make data-driven decisions.
  • Significant SEO knowledge.
  • Excellent communication skills, both written and verbal.
  • Quick learner with excellent problem-solving skills.
  • Excellent writing and editorial skills.
About the Team:

You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now. We will try to create all the right conditions for you to work and rest comfortably.

Work format: FLEX - This offer stands for the hybrid work format; some days you work from the office and some #wfh.

Flexible working day start.

Unlimited PTO.

Hobby benefit.

Breakfast snacks and coffee at the office.

Corporate events.

Training courses and conferences.

Gifts for employees

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