Digital Content Strategist
hace 4 semanas
We are looking for a Digital Content Strategist to join our team at Semrush. As a Digital Content Strategist, you will be responsible for creating campaign strategy messaging and concepts that match the brand's customer personas. You will also create customer journey maps and outline the content assets for each marketing campaign.
Key responsibilities include:
- Creating campaign strategy messaging and concepts that match the brand's customer personas.
- Creating customer journey maps and outlining the content assets for each marketing campaign.
- Managing content creation for developing the marketing funnel and supporting team projects.
- Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution.
- Elaborating and executing a content marketing strategy for a department, aligning it with the company's content strategy.
- Auditing existing content and analyzing competitors' tactics to identify areas for improvement.
- Monitoring key metrics and analyzing content performance.
Requirements:
- Experience in managing content and developing strategies across multiple marketing channels.
- Experience using AI tools for content creation and optimization.
- Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed.
- Able to manage and deliver several projects in parallel.
- Good understanding of the diverse needs of customers across different funnel stages.
- Combination of marketing and editorial mindset with client-facing skills, understanding of audience needs, and value-based approach.
- Great analytical skills and an ability to make data-driven decisions.
- Significant SEO knowledge.
- Excellent communication skills, both written and verbal.
- Quick learner with excellent problem-solving skills.
- Excellent writing and editorial skills.
We offer a flexible working day start, unlimited PTO, hobby benefit, breakfast snacks and coffee at the office, corporate events, training courses and conferences, and gifts for employees.
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