Digital Content Marketing Strategist

hace 1 mes

Barcelona, Barcelona, España Semrush A tiempo completo
About the Role:

This is an exciting opportunity for a skilled Content Marketing Strategist to join our team at Semrush. As a key member of our Global Events Team, you will be responsible for developing and executing a content marketing strategy that aligns with our company's overall brand and content strategy. You will work closely with cross-functional teams to create engaging content that resonates with our customer personas and drives business results. Your expertise in content marketing, digital channels, and social media will help us achieve our traffic, engagement, and ticket sales targets. If you have a proven track record in content marketing and a passion for creating compelling stories, we want to hear from you

About the Team:

Our team is dedicated to delivering exceptional content experiences that educate, inspire, and entertain our audience. We are a collaborative and dynamic group that thrives on creativity, innovation, and continuous learning. As a Content Marketing Strategist, you will have the opportunity to work with talented professionals who share your passion for content marketing and are committed to excellence. We are looking for someone who is a strategic thinker, a creative problem-solver, and a team player who is excited about the opportunity to make a meaningful impact on our business.

Responsibilities:

Develop and execute a content marketing strategy that aligns with our company's overall brand and content strategy.
Create and execute content strategies for individual events, including identifying topics and developing event agendas that resonate with our customer personas and align with broader brand and event goals.
Develop pre-event, during, and post-event campaign messaging, storytelling, and content assets that help Semrush achieve traffic, engagement, and ticket sales targets.
Develop efficient content development and approval processes in collaboration with campaign managers, channel owners, and executive stakeholders.
Guide in the development of event content and provide feedback and guidance to improve the quality of presentations and storytelling.
Audit existing content and analyze competitors' tactics to identify areas for improvement. Monitor key metrics and continuously optimize content based on performance.
Use AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content.

Requirements:

Proven experience in managing content and developing strategies specifically for event content marketing across multiple marketing channels, including digital, social media, email, and other platforms.
Strong understanding of the marketing industry: trending topics, top creators, and strategies.
Player/coach mentality: Ability to both develop a strategy and roll up your sleeves to implement it.
Experience using AI tools for content creation and optimization, including using prompt engineering to achieve consistent outputs and aid delivery speed.
Excellent communication (writing and editorial) skills, both written and verbal English.
Able to multitask and manage and deliver several projects in parallel.
Combination of marketing and editorial mindset with strong client-facing skills, understanding of audience needs, and value-based approach.
Great analytical skills and an ability to make data-driven decisions.
Significant SEO knowledge.
Quick learner with excellent problem-solving skills.
Empathy and curiosity.

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