Global Campaign Manager
hace 2 semanas
At Signify, we're transforming the industry through innovation and sustainability. We're seeking a Global Campaign Manager to join our Strategy Marketing consumer team in Madrid.
As a Global Campaign Manager, you'll be responsible for developing and implementing global marketing communication strategy campaigns for the category leader in smart connected lighting: Philips Hue.
Key responsibilities include:
- Co-creating the brand communication strategy for Philips Hue
- Analyzing brand health and key KPIs, defining cluster regions, and developing strategies to grow the brand
- Working with the global media agency to define a global media framework
- Defining the messaging framework across the full Consumer Experience Journey and planning required campaigns
- Delivering comprehensive toolkits to markets and ensuring consistent and accurate messaging across all assets
Requirements include:
- Strong consumer and digital marketing background with 10+ years of related experience
- Strong preference for FMCG experience or consumer electronics and experience in Direct-to-Consumer
- Well-versed in both brand building and performance marketing
- Ability to identify insights and trends from analytical data
We offer multiple opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture, and we're committed to continuous learning and growth.
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